Michael gould is Chief Marketing Officer for McCann Worldgroup, San Francisco, a family off McCann agencies that includes McCann erickson (Advertising), MRM Partners (McCann Relationship Marketing), and FutureBrand (Branding). Michael began his career as a copywriter, became a creative director, and finally opened his own advertising agency in 1989. Ten years later, he sold the agency to McCann Erickson, and maintained his position as CMO of MRM Gould (now MRM Partners, San Francisco), through December 2003. Now, as CMO of Worldgroup, San Francisco, micahel plays a variety of roles within the larger agency group: business development, culture development, strategic development and new product development. A lifelong creative guy, Michael is also a musician and composer, and has long been fascinated with film, both on the investment and creative end. Mike graduated witha BA in Aesthetics from the University of California at Santa Cruz. In other words, he majored in “taste,” which he feels, may be the perfect pre-requisite for an artistic contest judge. Who would’ve thought it?