Fulfilling a unique role at McCann San Francisco, Rob oversee both Strategic Planning and Media, ensuring the strategic integration of messaging and placement throughout all points of customer contact. Rob works across a range of global, national and regional businesses. Prior to McCann, Rob spent five years as Partner/Strategic Planning Director for the San Francisco office of Leagas Delaney, where he first initiated the Strategic Planning/Media oversight role. he also spent seven years at Goodby, Silverstein &  Partners where he ran Media Planning on all accounts. Rob’s career started in the Media department of Grey Advertising in New York. Rob graduate with a BA in Broadcasting and Film from Boston University.